By: Alan Smithson, CEO MetaVRse
Augmented Reality (AR) technology is on a faster evolutionary curve than e-commerce, and while futuristic head-mounted displays like the Microsoft Hololens and Magic Leap have captured the imagination of the tech world, Apple’s announcement that iPhones now supporting advanced AR functions has boosted mainstream awareness and demand for AR on our most familiar mobile devices. With the release of ARKit for iOS and ARCore for Android, it is estimated by the end of 2019, over 2 Billion devices will instantly be transformed into powerful AR capable devices transforming the way we see the world around us.
Virtual, Augmented & Mixed Reality (XR) have been rapidly evolving into some of the most powerful platforms to create immersive and emotionally engaging experiences and are already revolutionizing the way brands engage with customers.
With the rise of e-commerce, traditional retail environments must evolve into spaces that provide unique experiences imprinting a lasting impact on customers and connecting them emotionally to brands. Augmented Reality will move marketing experiences beyond fixed screens to transform retail environments into interactive playgrounds that engage customers’ imaginations and emotions.
While games like Pokemon GO have leapt to the top of the download charts, the most innovative and useful applications of AR have been focused on business and particularly retail. An already popular example, IKEA Place allows users to place photo-realistic furniture in their living rooms to test out new home design options. As further proof…
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