As thrilling as it is to see cars move at incredible speeds around the track, how about the chance to view the race the same way one of your favorite racers does?
These types of value propositions to their fans is one of the reasons why Formula 1 signed an exclusive partnership agreement with the 360-degree virtual reality provider The Dream VR. The two will team up on launching a fully immersive VR app and starting this month, fans of the motorsport will be able to experience the sport and all it has to offer in the 360 degrees setting the application will provide. Formula 1 events currently go out to more than 3 million users in 180 countries, so the potential adoption for the emerging technology remains very high.
Read more… https://www.forbes.com/sites/simonogus/2018/12/04/formula-1-announces-launch-of-fully-immersive-360-degree-vr-app/amp/